Mentorship Monday: Pricing Your Services with Confidence

# Pricing Your Services with Confidence Let's talk about the elephant in the room: your prices are probably too low. ## The Undercharging Epidemic In my work with small business owners, I see the same pattern over and over: - Talented professionals charging a fraction of their worth - Pricing based on what they think clients will pay, not what they deliver - Racing to the bottom instead of rising to the top Sound familiar? ## Why We Undercharge ### Fear of Rejection "What if they say no?" Here's the truth: some people will say no at ANY price. Those aren't your clients. ### Imposter Syndrome "Who am I to charge that much?" You are someone who solves problems and creates value. That's worth paying for. ### Market Comparison "But my competitors charge less." Great—let them. You're not competing on price; you're competing on value. ## The Value-Based Pricing Framework ### Step 1: Calculate the Transformation What is the outcome of your work worth to your client? - Revenue generated - Time saved - Problems solved - Peace of mind gained ### Step 2: Price the Outcome, Not the Hours Stop trading time for money. A logo that takes you 2 hours but transforms a brand is worth more than a logo that takes 20 hours. ### Step 3: Add a Confidence Premium Whatever number you land on, add 20%. If that makes you uncomfortable, you're in the right zone. ## The Price Increase Playbook Ready to raise your prices? Here's how: 1. **New clients first**: Implement new pricing for all new inquiries 2. **Grandfather existing clients**: Give them notice and a transition period 3. **Communicate value**: Don't apologize. Explain what they get. 4. **Stand firm**: The right clients will stay. The wrong ones will leave. ## Your Assignment This week, calculate the true value of one service you offer. Not what you charge—what it's actually worth to your clients. Then ask yourself: is there a gap? --- *Ready to transform your pricing strategy? Download our [Business Clarity Blueprint](/resources) to get clear on your value proposition.*